LOOKIERO
Category:
Date:
March 6, 2023
Who is Lookiero?
Lookiero is a fashion company that offers personal shopping services online. Founded in Spain in 2015, now they have established their brand in Italy, France, the UK, Germany, Portugal, Netherlands, and Belgium.
The challenge for the company
Lookiero works entirely online and manages several communication channels: a website, blog, social media platforms, and newsletter. They needed an Italian translator who was an expert in the fashion industry, and with skills in marketing, to take care of their content. It was crucial that the language partner had mastered the fashion terminology and was also a skilled copywriter to culturally adapt Lookiero’s marketing materials so they could resonate with the Italian target audience.
The solution we provided
Lookiero reached out to Panarello Translation Studio for the Italian project. We offered an audit of the content that had been previously translated, providing suggestions to improve the localisation and ensure it was culturally relevant. I personally took care of the Italian transcreation and copywriting and created a glossary to keep the text coherent and cohesive, which also aids the SEO positioning.
Since Lookiero advertises its campaigns via social media, it was essential to adapt the brand’s tone and voice for specific channels. We also translated several other types of documents, such as NDAs and legal agreements.
The result
Lookiero now has culturally correct and grammatically accurate content and fashion terminology that resonates with their target audience.
